PROJECT CASE STUDY
Enchanté Candles
Rebranding and Packaging Design for a Luxury Candle Company
Enchanté, a luxury candle company, approached us with the goal of creating a new brand identity and packaging design that would better reflect their high-end product line and appeal to their target audience of sophisticated, design-conscious customers.
To begin the project, we conducted extensive research on the luxury candle market, as well as our client's competitors and target audience. We also met with our client to discuss their brand values, story, and product offerings, and to gather any other relevant information that could inform the design process.
Based on our research and discussions, we developed a new brand identity for our client that was elegant, modern, and refined. The new branding included a custom logo, a color palette of sophisticated hues, and a clean, minimalist typography. We also developed a brand messaging strategy that emphasized the luxurious, sensory experience that our client's candles provided, as well as the high-quality materials and craftsmanship that went into each candle.
Next, we turned our attention to the packaging design. We created several initial concepts that explored different shapes, materials, and design elements, and presented these to our client for feedback. Based on their feedback, we refined the design direction and created several more refined concepts for further feedback.
After several rounds of iteration, we arrived at a final packaging design that our client was thrilled with. The design featured elegant, minimalist graphics, a muted color palette, and a textured paper stock that conveyed the premium quality of the candles inside. We also incorporated subtle design elements, such as gold foil accents and embossed logos, to further elevate the design.
Since launching their new branding and packaging, our client has seen an increase in brand recognition and customer loyalty. Their candles have been featured in several high-end boutiques and home decor stores, and have received numerous compliments on their new branding and packaging from both customers and industry professionals. We are proud to have played a role in helping our client elevate their brand and stand out in a highly competitive market.
