PROJECT CASE STUDY
Hopology Brewing
Label Design for a Local Craft Beer Brewing Company
1 August 2088
Our client, a local craft beer brewing company, approached us with the goal of redesigning their beer labels to better reflect their unique brand identity and stand out in a competitive market. We conducted research on the craft beer market, as well as our client's competitors and target audience. We also met with our client to discuss their brand values, story, and product offerings, and to gather any other relevant information that could inform the design process.
Based on our research and discussions, we developed a new label design for our client that was visually striking and reflective of their brand identity. The new design featured bold, colorful graphics, a custom logo, and clear typography that emphasized the name of each beer. We also incorporated unique design elements, such as intricate illustrations and clever wordplay, to help each beer stand out and appeal to different segments of our client's target audience.
To further support our client's branding efforts, we also created a series of social media graphics and marketing materials that were cohesive with the new label design. This helped our client create a strong and recognizable brand across all touchpoints.
Since launching their new label design, our client has reported an increase in sales and customer engagement. Their beers have gained a loyal following, and they have received numerous compliments on their new branding from both customers and industry professionals. We are proud to have played a role in helping our client elevate their brand and stand out in a highly competitive market.
PROCESS
MILESTONE #1
Research spanning 1000 consumers in the local brewing and craft beer market.
MILESTONE #2
Formal presentation of a series of media options with recognizable brand touchpoints.
MILESTONE #3
Launch and post launch survey of customer brand engagement.
FINAL
We are proud to have played a role in helping our client elevate their brand and stand out in a highly competitive market.